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The follow-up system your reception team has been missing
The exact scripts, templates and 30-day sequence used by 40+ UK dental practices to turn new enquiries into booked appointments — even the ones who go quiet.
What's inside
- The day-by-day follow-up sequence — Days 1 through 30, and what to do after
- 3 voicemail scripts and 4 text & WhatsApp templates, ready to copy and paste
- 2 live phone scripts for booking leads on the call (including handling objections)
- The "owner touch" message — the Day 3 re-engagement technique that works on cold leads
- The appointment reminder process that cuts failed-to-attend rates
- A 12-rule desk poster your front desk team can refer to every day
- When to stop chasing — and how to keep warm leads converting months later
Based on 12+ years and £100 million in tracked ad spend across 40+ UK dental practices. Written for practice managers, treatment coordinators, and front desk teams.
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Opens as a Google Doc — make your own editable copy in one click.
About the guide, answered
Is it genuinely free, or is there a catch?
Genuinely free, and it arrives immediately as a Google Doc you can copy and edit. We ask for your details because we may follow up afterwards, which we say plainly on the form rather than hiding it. There is no payment step and nothing to cancel.
Who is this written for?
Practice managers, treatment coordinators and front desk teams — the people who actually make the calls. It is a working document rather than a strategy paper, so it is written to be picked up and used by whoever is on the phone that morning, not read once by the principal and filed.
What's actually in it?
The day-by-day sequence from day one to day thirty, three voicemail scripts, four text and WhatsApp templates, two live phone scripts including objection handling, the day-three owner touch message, the reminder process that reduces failed appointments, and a twelve-rule desk poster your team can pin by the phone.
We already follow up. Why would we need a system for it?
Because most practices follow up twice and stop, and the bookings sit further down the sequence than that. Having it written down also means it happens the same way when the person who normally does it is off. The gap is rarely effort — it is that nobody has decided what happens on day nine.
How long will it take to put in place?
The scripts and templates are copy and paste, so the messaging side can be running the same week. The habit takes longer. Practices that get results from it put the desk poster by the phone and check the sequence is being followed for the first month, rather than sending it round by email and hoping.
Does this work on leads that have already gone cold?
That is what the day-three owner touch message is for, and it is the part practices are most surprised by. A short personal message from the practice owner reopens conversations that a receptionist chasing a fourth time will not. The guide also covers when to stop chasing, which matters as much as when to start.
Do we need your software to use it?
No. It is scripts and a sequence, and a practice can run the whole thing manually with a diary and a phone. It is faster when it is automated, which is what we build for practices, but nothing in the guide is gated behind buying anything from us.
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